Insurance giant AIG has announced it will end its major sponsorship of the All Blacks at the end of 2021.

New Zealand Rugby chief executive Mark Robinson said AIG had provided it with ample time to prepare for new opportunities in the future.

Robinson says they have enjoyed a hugely successful and mutually beneficial commercial partnership that has helped both AIG and NZR to strengthen their respective brands on the world stage.

AIG has been the major sponsor of the All Blacks since 2012 when its name began appearing on the team's shirt and shorts.

The arrangement was last renewed in 2016.

[Source: Stuff.Co]