Stephen Curry and Under Armour collaborate on Sesame Street sneaker collection

Stephen Curry and Under Armour collaborate on Sesame Street sneaker collection

By Manoa Dawaibalavu
Tuesday 19/10/2021
[Image: Stephen Curry, Sesame Street]

Basketball star, Stephen Curry will be releasing a seven-piece footwear collection as part of his label Curry Brand, powered by retailer Under Armour, in partnership with Sesame Street nonprofit, Sesame Workshop.

Named ‘Street Pack’, the collection features the Curry Flow 9 shoe in colourways inspired by iconic Sesame Street characters. References to each individual are apparent in unique markings on the shoes, with different character styles dropping over the coming months.

The first drop will see Count von Count and Big Bird represented in two shoe variants, while Oscar the Grouch and Cookie Monster are set to be the supplementary subjects of later releases.

fw21-curry-curry9-groupshot-still-16x9-1-490ix1tx-2021-10-18[Image: Curry Brand, Under Armour x Sesame Street]

“We love the way the Curry Brand promotes healthy, active lifestyles and teamwork,” said Gabriela Arenas, vice president of global licensing at Sesame Workshop, in a statement.

“It’s been so much fun combining Curry Brand’s commitment to play and Under Armour’s innovation technology with Sesame Street’s iconic characters in this vibrant and playful collaboration with multigenerational appeal.”

Following the success of the Curry Flow 8, the new Curry Flow 9 introduces a more advanced UA Flow traction pattern and technology that improves foot stability, developed by Under Armour. Designers at the label used the model as a base to implement the physical attributes of each Sesame Street character included in the line, considering tonal qualities and personalities.

Curry, three-time NBA champion and father of three, said about the collaboration: “Curry Brand and Sesame Street, we preach the same message. It’s about supporting all kids, especially those in underserved communities who are looking for an opportunity to be their best selves.”

The first drop from the ‘Street Pack’ collection will be available November 19, with other releases coming in the following months.

cq5dam-210722-fw21-curry-curry9-stephencurry-da-3024248-002-card-6-0814-scrn-v-1-fxe3saxv-2021-10-18[Image: Curry Brand, Under Armour x Sesame Street]

[Source: FashionUnited]
FEATURE NEWS
Tikoduadua offers to temporarily step aside
Minister for Home Affairs, Pio Tikoduadua has offered to temporarily step aside from his role as Minister pending the outcome of an investigation to a...
8 hours ago
LATEST NEWS
FEYE provisional results to be released tomorrow as Ministry records 69% pass rate
18,968 students who sat for the Fiji Eighth Year Examination can get their provisional results from tomorrow. Education Minister Aseri Radrodro ...
13 hours ago

Doctors concerned about growing list of out of stock essential and critical meds at public hospitals – Dr Vakamocea
There is now a very concerning growing list of out of stock essential and critical medicines at our public hospitals, and Fiji Medical Association ...
13 hours ago

Racial discrimination in tenant selection raises alarm for Consumer Council
The Consumer Council of Fiji is reminding all stakeholders that racial discrimination is strictly prohibited under the Constitution of Fiji after a ...
13 hours ago

Leonardo DiCaprio is in Fiji
Academy Award winner Leonardo DiCaprio is in Fiji. DiCaprio was spotted at a hotel in Nadi today. The actor who is known for his various films ...
14 hours ago

Fiji-China trade hits $1.1B milestone – Ali
The trade relationship between Fiji and China has reached a significant milestone, with trade worth $1.1 billion recorded last year and this ...
14 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
Doctor Alipate Vakamocea on fijivillage Straight Talk with Vijay Narayan
Fiji Medical Association President, Doctor Alipate Vakamocea will appear on fijivillage Straight Talk with Vijay Narayan The show will focus on ...
7 days ago

Mangal and Akauola on fijivillage Straight Talk With Vijay Narayan
Adult Teen Challenge Fiji Executive Director, Hemraj Mangal and Director, Matai Akauola appear on fijivillage Straight Talk With Vijay Narayan The ...
7 days ago

Sporting federations demand answers from FASANOC
National sporting federations who are part of Fiji Association of Sport and National Olympic Committee or FASANOC, are still calling for answers and ...
14 days ago

TOP