Report suggests TikTok overtakes YouTube for average watch time in US and UK

Report suggests TikTok overtakes YouTube for average watch time in US and UK

By Naveel Krishant
Wednesday 08/09/2021
[image: Yahoo News]

A new report suggests that App users in the UK and US are spending more time on TikTok than on YouTube.

The BBC reports, data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement.

App Annie characterised TikTok as having "upended the streaming and social landscape".

However, YouTube retains the top spot for overall time spent - not per user - as it has many more users overall.

The Google-owned video giant has an estimated two billion monthly users, while TikTok's most recent public figures suggested it had about 700 million in mid-2020.

[Source: BBC]

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