MH Super Fresh has been fined $20,000 by the Suva Magistrates Court on one count of false and misleading representation.

The Fijian Competition and Consumer Commission brought the charge of false and misleading representation against MH Super Fresh after its officers conducted a surprise inspection following a consumer complaint.

FCCC Chief Executive Officer Joel Abraham says they had sent two of their officers to conduct an inspection at MH Super Fresh after they received an email complaining about the difference in prices displayed versus what was being charged at the checkout.

Abraham says they held a caution interview with their appointed representatives, who admitted to the allegation.

He says during the inspection, it was discovered that a bottle of Fabuloso was displayed and offered for sale at $5.95 but at the point of sale, the item cost displayed $6.45.

Abraham says it may seem like a trivial issue on the surface but they take such matters very seriously.

He says all Fijian consumers have the right to have honest dealings with traders.

The CEO says false and misleading representation such as exhibited in this matter is a direct breach of the FCCC Act 2010 and if proven, FCCC will take the necessary steps to ensure the rights of Fijian consumers have been protected.

We have sent questions to MH regarding this case.

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