Lalai Vugakoto urges government to use radio for social messaging
Assistant Minister Bia credits CFL for his success

Lalai Vugakoto urges government to use radio for social messaging

Assistant Minister Bia credits CFL for his success

By Iliana Biutu
Thursday 13/02/2025

As we celebrate World Radio Day today, Lalai Vugakoto from Korovou in Tailevu, brought her family to the home of Communications Fiji Limited at 231 Waimanu Road, Suva to show her children where their favourite radio station, Legend FM is based.

Vugakoto says the way radio personalities promote their programs is impressive and captures her attention, motivating her to be part of this celebration.

She says the government should utilize radio platforms to deliver messages about drugs and other social issues by incorporating them into advertisements.

The 45-year-old says children are more likely to engage with ads rather than lengthy speeches from government stakeholders.

She says she wants her children to witness firsthand what they experience through radio by visiting the stations in person.

The 45-year-old believes despite advancements in technology, radio remains the number one platform for delivering fresh news, great music, and other important information.

0% buffered00:00Current time00:00

Communications Fiji Limited Chairman William Parkinson says radio has always been about building individual relationships with listeners.

477575219-977345301210063-6575210646633447615-n

Parkinson says while they continue to broadcast traditionally, technology now allows listeners to stay connected through online streaming, digital platforms, and social media.

0% buffered00:00Current time00:00

Meanwhile, Assistant Minister for Information Aliki Bia says without radio and Communications Fiji Limited in particular, he would not be where he is today.

477015967-977344774543449-2629661765129895410-n

Reflecting on his journey while standing at the podium at Civic Centre to open World Radio Day, Bia recalled his first day at CFL and expressed gratitude to God for the support that shaped his career.

0% buffered00:00Current time00:00

The theme for this year's World Radio Day is “Radio and Climate Change: A powerful tool for climate action”.

FEATURE NEWS
Woman dies in Raiwaqa fire
A woman has lost her life in a fire at the Jittu Estate Settlement in Raiwaqa, which occurred around 2.30 this afternoon. In an interview with fiji...
1 hour ago
LATEST NEWS
We will lose players but we have player development programs – Drua Coach
There's no doubt we will lose the cream of the crop as some of the young players want to make massive money for their family's future. Swire ...
45 minutes ago

House on fire in Raiwaqa
A house in a settlement opposite Rups Raiwaqa is currently on fire. National Fire Authority trucks are currently at the scene. Stay with us for ...
3 hours ago

Evictions expected as TLTB cracks down on unpaid rent
The i-Taukei Land Trust Board is urging tenants with outstanding payments to settle their payment immediately, as part of this initiative, eight ...
6 hours ago

Sanatan Dharm’s registered members to receive discounted medical services with PSH
Good news for registered members of the Sanatan Dharm Pratinidhi Sabha of Fiji, who will now benefit from discounted medical services. The new ...
7 hours ago

Grassroots advocacy and women's participation highlighted during round table discussion
Grassroots advocacy and women's participation are vital at the grassroots level by providing readily accessible information so that they participate ...
7 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
Reverend Tugi on fijivillage Straight Talk With Vijay Narayan
Watch the General Secretary of Fiji Evangelical Fellowship, Reverend Simione Tugi on fijivillage Straight Talk With Vijay ...
17 days ago

fijivillage Straight Talk with Vijay Narayan and William Parkinson
Chairman of Communications Fiji Limited, parent company of FM96, LegendFM, VitiFM, Navtarang, Radio Sargam, fijivillage and PNGFM, William Parkinson ...
18 days ago

fijivillage Straight Talk with Vijay Narayan and Adi Tulia Nacola
The candid interview focuses on Nacola, coming from a chiefly family and being a daughter of a Minister who was ousted in the 1987 military coup, her ...
18 days ago

TOP