Friends Fiji aims to make it big in NZ

A non-government organisation is planning to make its food products a big name in New Zealand.

Friend’s Fiji Style food products has been branded True Pacific which is a New Zealand initiative driven by Pacific Cooperation Foundation to promote products from the Pacific into the international market.

These products include jams, pickles and chutneys.

The Foundation Chief Executive Meg Poutasi said despite being lands of diversity, many Pacific countries have unbalanced economic growth and Pacific businesses can spearhead export led growth by exploring niche markets for their quality export products.

FRIEND is amongst the 25 producers from Fiji and other Pacific island countries that have passed the quality assurance benchmarks and been issued with licenses to carry the True Pacific mark by New Zealand’s Foreign Affairs Minister, Murray McCully last month.

FRIEND is hopeful of hitting the shelves in New Zealand before the end of the year.


Story by: Sneh Chaudhry