Fijian Cup not only growing sports tourism but upgrading Lawaqa Park as well

The Fijian Cup, an iconic festival of sporting tournaments, returns this November, bringing together teams from across the globe to compete in 7s, Touch, and Rugby League 9s with over $50,000 in prizes for each code.

Director of Tourism HQ, the organization behind the Fijian Cup, Richard Henry says by bringing the world to Fiji, the Fijian Cup continues to grow sports tourism and promote Fiji as a premier destination for international sporting events.

Henry says the Fijian Cup is more than just a competition—it's a celebration of Fijian sport, culture, and community.

He says delivered in partnership with sporting organizations from New Zealand and Australia, this event aims to shine a spotlight on emerging talent while contributing to the development of sports in Fiji.

The Director says the tournament fosters a unique blend of competitive spirit and cultural immersion where athletes and spectators alike will experience true Fijian hospitality.

He says the Fijian Cup isn’t limited to the excitement of the competition weekend.

Henry says its overarching mission is to raise the profile of Fijian players and elevate the sporting environment in the country.

He says by participating in this prestigious event, international teams and players contribute directly to the growth and sustainability of local sports, supporting Fijian athletes on their journey to success.

The Director says their aim is to provide players with an unparalleled sporting experience, while also ensuring that their participation contributes to the ongoing development of sports in Fiji

He says it’s not just about playing sport in paradise, there’s a real focus on making a meaningful impact on the ground.

Henry says a key component of the Fijian Cup’s success is its strong partnerships with local stakeholders.

He says this year, the Fijian Cup in partnership with the Fiji Sports Council will be investing more than $36,000 to upgrade Sigatoka’s renowned Lawaqa Park, ensuring the venue is equipped to host international sporting events.

The Director says upgrading works are focused on Lawaqa Parks second field and include levelling and upgrading the entrance, car park and the construction of the linear drainage for collecting excess water.

He says that, the upgraded facilities will benefit not only the upcoming November championships but also future sporting events in Sigatoka.

Henry says in addition to infrastructure investment, the Fijian Cup has a long-standing commitment to supporting Fijian communities and athletes through various initiatives:

Workshops & Clinics: Top referees, coaches, and sporting code leaders from New Zealand are flown in to deliver clinics, school visits, and growth support.

‘Ditch Ya Kit’ Campaign: Players are encouraged to donate their uniforms and gear after the tournament to local teams and schools. Local Vendor Opportunities: Local food and beverage vendors are given the opportunity to sell their products at the event.

Sports Equipment Donations: Equipment is distributed at clinics, schools, and to local sports leadership.

Broadcast & Infrastructure Support: In 2022, the Fijian Cup donated two HD broadcast cameras to Fiji TV.

This year, the focus is on upgrading the VIP area at Lawaqa Park.

The Fijian Cup is not just a showcase of international sporting talent, but a beacon for sports development in Fiji, demonstrating how global partnerships can make a tangible impact on local communities.