Puma unveils outdoors-inspired collection with P.A.M.

Global sportswear brand Puma has unveiled an outdoors-inspired collection with Melbourne, Australia-born, Paris-based label P.A.M., short for Perks and Mini.

The collaboration aims to blur the lines between streetwear and outdoor clothing as part of a larger multifaceted project, the PAM/Puma Bio/Verse, which aims to reconnect with the concepts of nature and community.

The Puma x P.A.M. collection for autumn/winter 2022, launching on November 5, aims to take the wearer from “the convenience store to the hiking trail,” explains Puma in the press release. It features “simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge” inspired by the South American Yareta, a blobby, velvety cushion plant.

Misha Hollenbach, co-founder at P.A.M., said: “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them.”

Source: FashionUnited