A local Kava product called Taki Mai has been marketed through the major supermarket chain in America.
South Pacific Elixirs Company President James Tonkin says that the Taki Mai drinks are sold as sports drinks for calm, soother and relaxation to the body.
Tonkin says that consumers in Northern America are aware of the product and they are building up sales over the years.
He says that Taki Mai products will be promoted in the major outlets through demo awareness to consumers and also in food shows in March 2016.
Tonkin says to ensure consistency in supply and quality of raw kava their company is now working with 70 contracted farmers in Lovoni, Ovalau.
Meanwhile, Permanent Secretary for Agriculture Uraia Waibuta who recently visited the US says that the ministry is collaborating with the company to make sure that all Kava farmers in Fiji are aware of this new market and to cultivate the two specific varieties needed for the production of this special product.
