Miss Fiji Sugar Corporation Alitia Epi has been crowned Miss Vodafone Festival of the Friendly North and Miss Charity.
23-year-old Epi says she could not believe she had won.
She says her goal now is to help reduce the crime and unemployment rate.
Epi who also raised $43,700 says she will be undertaking projects to help the people of Vanua Levu and Fiji.
Meanwhile, Miss Civil Service Elenoa Matatolu was the first runner‑up.
The total amount raised through during the weeklong festival is $217,000.
Festival’s Media Officer Vinsent Sahayam says funds collected during the festival will go towards their project of building a multipurpose hall in Labasa which is expected to cost $1 million.
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