MH Supermarkets has pledged to stop selling kawakawa and donu during its peak breeding months.
The supermarket chain will forego selling more than 600 kilograms of the fish and more than $10,000 in revenue to place Fiji more firmly on the path for green growth.
All sellers that provide fish to MH have been notified of the change.
Carpenters Fiji Group Fiji Retail and Marketing Director, Kunaseelan Sabaratnam says this prized fish will disappear from our markets and our plates all year round, if we do not let them breed in these critical months.
The 4FJ campaign, launched in 2014, asks people from all walks of life to forego the fish during their peak breeding months which is from June to September.
More than 9,000 Fijians have publicly pledged to date.
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