The Consumer Council of Fiji is urging consumers to keep an eye out for misleading advertisements which may be in circulation.
CEO Premila Kumar said there have been a lot of cases in the past which involved several individuals being misled by advertisements and they would like to prevent this from happening again.
Kumar said consumers should always keep in mind that traders would do anything to make a good sale this festive season.
She said the council will continue to reiterate that consumers should plan and prioritize their shopping.
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