17th July 09:55 AM
Fiji Showcase 2017 generated spending of around $10 million
By Vijay Narayan
Tuesday 18/07/2017

Communications Fiji Limited has confirmed that there was record attendance at this year’s FIJI Showcase and the event generated spending of around $10 million.

The annual event, FIJI Showcase, managed by the Total Event Company, an arm of CFL and supported by CFL’s five market leading radio stations Legend FM, FM96, Navtarang, Viti FM and Radio Sargam, attracted a total of 92,080 paid visitors. 

TEC Manager Loretta Jackson says if we take into account exhibitors, pass holders, and children under five (who enter free), the actual numbers are well over 117,000.

The previous attendance record of 87,803 was set last year.

CFL Fiji General Manager Ian Jackson says CFL is thrilled by this result especially when you consider the size of Fiji’s total population.

He says it reflects the quality of the event and the marketing power of CFL’s radio stations.

Ian Jackson says CFL also noted through surveys conducted that this is truly a national event with visitors coming from all over the country.

He says this journey started with CFL’s first Home and Leisure Show in the Suva Civic Centre in 1986. 

Jackson says over the last 31 years, CFL has succeeded in steadily growing this event each year. 

This year the event featured 162 different and diverse business entities which was a record for FIJI Showcase.

This was the largest and most diverse range of products and services in one place at one time with products ranging from  food, rides, plants, toys, home and kitchenware and consumables to the latest in technology and motor vehicles.

CFL says measuring the full impact of FIJI Showcase on the economy is difficult but it is estimated that the event generates spending of around $10 million.

The company says that FIJI Showcase is a major revenue earner for CFL and plays a significant role in the company’s final result. 

CFL is confident that this year’s final profit result will show a healthy gain on previous years.

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