Digicel Fiji launches Freedom SIM targeting youth

With intense competition in the mobile phone market, Digicel Fiji has launched a new service targeted towards the youth.

Chief Executive Officer Darren McLean said they have come up with a Freedom SIM specifically for people aged 25 years and below.

McLean said the Freedom SIM will offer a plan which consist of text, data and calls at a very low price.

He said the main reason the Freedom SIM is targeted at the youth is because according to their research, the youth are always in need to stay in touch with their friends and also access the internet without restrictions.

The campaign focused on a Bollywood theme and features two new superstars from the Digicel’s Bollywood Star Search who will also get roles in a major Bollywood movie that will be produced in Fiji later this year.