Social networks have increasing influence in Fiji

Social networking websites are have a growing influence on the population in Fiji and many business houses and organisations are now changing their attitude towards social websites and are looking at ways on how to utilize its influential powers.

The Whats on Network based in Nadi specializes in social networking and its commercial implications and is looking into how social networking is changing the mindset of the people of Fiji through Facebook, Twitter, Yahoo, You Tube and Skype amongst others.

Director Ian Collingwood revealed that according to their findings, the use of social networking websites is growing at a significant level in Fiji and helping disseminate information very quickly.

Collingwood said their findings show that there are currently 110,000 Facebook accounts origination in Fiji with an annual growth in 2011 expected to exceed 75 percent.